Virtustream

Virtustream needed to tell the human story behind its groundbreaking but highly complex cloud infrastructure. For the first time, enterprises could run their legacy business systems in the cloud—and only pay for the incremental resources they consumed.

We positioned the Virtustream platform as the first purpose-built cloud architecture for enterprise applications. We also described their new “Micro-VM” pricing model in enough detail to satisfy CTOs and engineers but also engage CEOs.

Virtustream’s new visual and verbal identity resonated with tech leaders and executives, successfully positioning Virtustream against Amazon AWS. The company was acquired by Dell Technologies as their premier cloud solution.

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