Wayne Geyer, MFA

My first word was “Crisco.” It was soon followed by “beer.” I’ve paid attention to brands ever since.

In a career spanning four decades—working in roles like art director, copywriter, educator, and Executive Creative Director—I’ve studied, scrutinized, and shaped how leaders in all kinds of organizations show up and claim their value in crowded, undifferentiated markets.

I understand brands and how they work. More importantly, I understand audiences and what they expect. So, I help brands exceed those expectations.

Approach

It’s been called “brand as infrastructure.” It starts with the business model, the org chart, and the top line.

From there, it touches everything—from sales and marketing to product and operations to recruiting and culture—all the way to the bottom line.

The result: clarity, focus, direction, and alignment.

Services

Brand Strategy

  • Brand Portfolio Assessment

  • Discovery

  • Stakeholder Input

  • Market Analysis

  • Brand Architecture

  • Sales & Marketing Alignment

  • Align Purpose, Vision, Mission, and other Defining Statements

Positioning

  • Brand Definition Process & Document

  • Positioning Workshops

  • Positioning Statements

Visual & Verbal Identity

  • Naming

  • Naming Systems

  • Brand Identity Systems

  • Brand Guidelines

Messaging

  • Brand Story

  • Brand Manifesto

  • Messaging Matrix

  • Slogan / Tagline Development

Communication

  • UX/UI Planning

  • Information Architecture

  • Website Design & Development

  • Experience Design

  • Campaign Development

  • Integrated Campaigns