Having invested significantly in capital improvements—including technologies, facilities, and capabilities—this 70-year-old manufacturer of contract wallcovering was ready to enter the middle market as a global leader and innovator.

Despite being the only vertically integrated manufacturer in North America and one of the most recognized suppliers in the industry, Versa had no formal brand identity or mature marketing function. The opportunity: build a comprehensive brand from the ground up.

Working directly with the second-generation owner and senior leaders in sales and marketing, we developed a visual and verbal identity that positions Versa as a value-added partner with industry-leading solutions in design, technology, and sustainability.

Strategic Partner, Design: Lilco Studio