Boundless

With a new tech platform that empowered decentralized buyers to quickly and easily order branded promotional products, Boundless Network was poised to disrupt the industry and pursue enterprise clients. The challenge was to sell the technology as the How rather than the Why.

A survey revealed that stakeholders were confused about the word “Network” in the company name. By focusing on the “boundless” potential of promotional products to connect people with brands—a concept they called “brand love”—we gave product, sales, marketing, and account teams a clear, unifying story.

The new positioning and brand identity, introduced to the market through a new website, created immediate equity: Boundless was acquired by Zazzle, the global leader in custom promotions.

Strategic Partner, Design: The Hello Studio