The way we communicate is changing.

Technology, economy and even ecology are playing a role. And along the way, they're changing the way we think about paper.

Yet even as we explore the issues and consider the options, one constant remains.

Paper is here to stay.

Paper has value. It's personal and human. It's portable, yet secure. It's consistent and permanent.

But most of all, paper is effective -- as a business tool, a marketing device, a means of expression or an instrument of change.

Why paper? The answer is right here.

Client: Domtar
Agency: Squires & Company
Market: Designers, Printers
Message: Paper is as viable as ever.
Medium: Folder with four booklets

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