Cougar on Business

Let's get right down to it. Cougar Opaque is a premium #1 sheet. It's competitively priced. Yet for the same money, it performs like a text and cover.

And now, we've updated Cougar to make it brighter than ever before. So if you're a production guy who thought he couldn't afford results like this, think again. And if you're a designer who thought Cougar was just another house sheet - keep dreaming.

Creativity on Cougar

What's all this business about creativity? Don't you people understand that we're trying to sell paper here? We need to tell designers that Cougar offers exceptional performance at a great value - and that now it's even brighter than ever - and you come back with a bunch of hooey about "feelings" and "colors" and "pop" and "sizzle."

We need to talk about coverage and color balance and... Oh.

Wait a minute.

Man, that's a nice image.

Client: Domtar Cougar Opaque
Agency: Squires & Company
Market: Designers and Printers
Message: Cougar affords creativity
Medium: Z-fold Brochure

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