En garde.

Are you ready? Your perceptions have been challenged. Because behind a mask of brute strength lies elegance -- even brilliance. That's the strategy behind Cougar Opaque. On the surface, it's simply white -- so it looks like the competition. But even though Cougar is priced like a premium opaque, it performs like a text and cover. And like anything else, the one who performs best stands out.

Client: Domtar Cougar Opaque
Agency: Squires & Company
Market: Designers
Message: Creative vs. Budget -- With Cougar, everyone wins
Medium: Promotional Brochure

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